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Facebook expands affiliate program to include brand links
The new self-serve feature allows creators to select from a range of relevant products and earn sales commissions from their Reels content.
Snapchat drives TV viewership, promotions
A new study in partnership with Omnicom and Ipsos found that the app’s users are more likely to watch a show after discovering it on social media platforms.
B2B brands in the UK using TikTok
TikTok has evolved substantially since it burst onto the socials scene in 2016. Yet, there’s a misconception of sorts that TikTok is only for...
Will social media bans reshape the future of marketing?
Conditions online can be harrowing. All of us are susceptible to doom-scrolling—absorbing the intensity of global political, humanitarian and...
AI Prompts That Go Beyond Content Creation
AI can be a powerful sidekick for social managers—but it all starts with the right prompt.
Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer
The new wave of paid add-on options is bringing in more income, but remains a subsidiary revenue element.
Snapchat Launches TV Show Aligned AR Partnership
An interesting new way for SNap to promote its AR experiences.
YouTube Experiments With New Display of Collaborators on Clips
Now, you’ll be able to see YouTube collaborations within the video title display.
LinkedIn Highlights Reach and Promotional Potential for Brands [Infographic]
An overview of the latest performance data from LinkedIn.
Pinterest Shares Tips on How to Build Your Pin Community
Some more tips from the Pinterest tea, on how to maximize your in-app presence.
How to add HTML embed codes to your website [quick tip]
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence...