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AI search performance KPIs every marketer should track

As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation....

Meta’s lack of consumer trust could derail its AI plans

Owner Mark Zuckerberg’s latest manifesto outlined his vision of an artificial intelligence-enabled future, but the company first needs to restore its reputation.

Reddit shares insights for travel marketers

The platform said users begin to make holiday plans early and many look for discussions in the app before booking.

Reddit launches video replies

Users will be able to offer video responses in comment threads, although subreddit moderators will be allowed to disable the feature.

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