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Knowing About AI Isn’t Enough. Here’s How to Actually Use It.
Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through an AI training or two and thought, “Cool, but how does this actually apply to my job?” Or maybe you’ve bookmarked a dozen AI tools you saw recommended on...
YouTube tests 90-second unskippable ads on CTV
The company’s overview of nonskippable ads still lists 60-second ads as the maximum length available, but a Reddit user discovered longer segments.
How to create successful social media contests in the UK (2025)
Want to boost your social media engagement, reach and brand love without blowing your budget? Social media contests offer a proven, scalable way to...
Why creator marketing works for any business [Tips from a creator consultant]
It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave...
81 AI SEO Statistics for 2025 (Fresh and Original Data)
If traffic from search goes up, so do their stock prices. But recently, many companies saw major traffic (and revenue) declines thanks to changes in...
Google AI Mode: All You Need to Know
Two months later, on 20 May 2025, Google rolled out AI Mode to everyone in the U.S. Just a couple of months later, Google went full steam ahead and...
New Details Emerge About Meta’s ‘Hypernova’ Smart Glasses
Meta's planning to make a major wearables announcement at its Connect conference later this month.
xAI is Back in Contention for Government Contracts
That could lead to new opportunities for Elon's X Corp empire.
Fashion influencer marketing: redefining style in the UK
From TikTok styling videos to Instagram fit checks, fashion influencers shape how people express themselves and shop. For brands, they’re not just...
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks...
Ways Community Can Help Your SEO — Whiteboard Friday
Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from...