Ampli.fy

AI search performance KPIs every marketer should track

As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation....

Meta’s lack of consumer trust could derail its AI plans

Owner Mark Zuckerberg’s latest manifesto outlined his vision of an artificial intelligence-enabled future, but the company first needs to restore its reputation.

Reddit shares insights for travel marketers

The platform said users begin to make holiday plans early and many look for discussions in the app before booking.

I Built a Content Library That Lets Me Search, Analyze, and Repurpose My Buffer Posts

LinkedIn is the social media platform I hang out on the most, and Buffer is great at helping me show up there. I use Buffer to schedule and publish posts and to reply to comments from my network.But there’s one thing I’ve always wished I could do: search through posts...