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How Much Do Keywords Matter in 2026?
As keyword targeting continues to evolve, you may be wondering if exact-match keywords still matter. Learn how machine learning and NLP have shifted SEO from simple synonyms to complex semantic clusters. See the data behind how Google and Gemini interpret the meaning...
Meta hikes ad prices in six countries
The company announced location-based increases ranging from 2% to 5% and said it would no longer be covering the cost of digital service taxes and other fees.
How to Speed up Content With AI — Whiteboard Friday
In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add...
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level....
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to...
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean...
YouTube, newsletters, and X — the AI workflows that will help you dominate them all
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely....
Elon Outlines the Future of X Ads, Including AI Targeting, Ads in Grok Answers and More
The latest on how X is evolving its ad platform with AI.
Instagram Reiterates That Location Sharing is an Optional Feature
No, location sharing is not switched on by default on Instagram.
Pinterest Reaches 578 Million Users, Improves Revenue Intake in Q2
Though it’s user growth in the US seems to have stalled, while even declining in Europe.
LinkedIn’s Scaling Back its Alternative News Feed Test
The test provides three feed options on LinkedIn.