Ampli.fy
What is a social media MCP? Everything marketers need to know
Using AI involves a surprising amount of copying and pasting. You pull numbers from a dashboard, drop them into a chat, and then ask your question. An MCP (or Model Context Protocol) cuts out those extra steps, helping social marketers work with AI in a way that...
What high-citation brands do differently in AI search: The 2026 AEO playbook
Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a new game that doesn’t play by the same rules. But the brands showing up inside AI...
Building a Reddit marketing strategy: Lessons from Sprout Social’s team
With over 116 million daily active users, Reddit is a network brands can’t afford to ignore. More than half of global social media users plan to...
If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray
Overwhelmed by AI search disrupting SEO? Lily Ray shares smart strategies to boost visibility, measure success, and thrive in 2026's evolving search...
TikTok Confirms Joint Venture to Comply With US Law
It looks like TikTok will remain available to US users.
X Experiments with Paid Promotion Tags In-Stream
The tags would bring X more into line with other social app disclosure features.
Threads Experiments With Animated Stickers in Posts
A new option to spice up your Threads?
Large Scale Studies Fail to Link Social Media Use to Teen Harms
As more regions consider teen restrictions, the data suggests that this might not be effective.
Snapchat Adds New Insights to Family Center
Snapchat’s looking to provide more assurance for parents.
Google Adds Search Data to Demand Gen Campaigns, Improved CTV Conversion
Google’s latest Demand Gen updates could help you drive improved response.
Twitter SEO: How to boost visibility on X and Google
Search behavior has fundamentally changed. Today, discovery happens everywhere, and users now find products, solutions and brands directly on social...