Ampli.fy
Pinterest expands international campaign insights
The platform launched a markets view element to help businesses get better insights into multi-regional promotions.
Google adds features to Video Reach and Video View campaigns
YouTube and Google Ads will get expanded metrics to help advertisers gain more insight into how their spending drives results.
X Will Soon Indicate if a Profile is Using a VPN
This could help to highlight foreign-based agitators in the app.
Facebook Launches Content Protection for Creators
The tool will enable creators to block unauthorized re-posts of their content.
TikTok’s Making a Major Push on TikTok Shop These Holidays
TikTok's keen to replicate the success it's seen with in-app shopping in China.
Snapchat Highlights the Importance of Multicultural Representation in Ads
Snapchat says that brands need to consider broader representation in their promotions.
How to audit your brand perception using social data
Don’t assume you know how your audience sees you. Use social intelligence, like sentiment analysis, to move beyond assumptions and understand how...
Empathy marketing is what sets the best social teams apart
Many marketers too often mistake their job as stewards and amplifiers of their brand. While that isn’t necessarily wrong, it’s not their most...
China and Korea Look to Curb Creator Influence on Sensitive Topcs
As influencers gain more political power, should there be more rules around what they can discuss?
TikTok Launches Holiday Hub to Assist With Christmas Campaigns
Ad tips, influencer partnerships, and more, all covered in TikTok's holiday guide.
Meta Shares Tips on How to Maximize Your Holiday Campaigns
Are you getting the most out of your holiday campaigns?