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12 best social media monitoring tools for 2026
Key takeawaysSocial media monitoring tools track brand mentions, competitor activity, and audience sentiment across social platforms and the wider web in real time.The best social media monitoring tools combine broad platform coverage, fast alerts, accurate sentiment...
How to find your social media target audience in 2026
Key takeawaysA social media target audience is the specific group of people most likely to engage with your brand on social, defined by demographics, interests, behaviors, and stage in the customer journey.Your social media audience is not the same as your target...
The analytics blind spot: Why 70% of marketers can’t prove social media ROI (and how to fix it)
You have all the data. So why can't you prove social media works? The four step fix.
What is Human-First Marketing? [Infographic]
Some key advice to keep in mind in your planning.
Meta Bans Teen Access to AI Bot Characters
Meta’s working on a new form of its AI characters that will include more safeguards.
TikTok Publishes New Guide to its AI-Powered Campaigns
Some handy guidance for your automated TikTok campaigns.
Pinterest Adds Media Planner to Help You Manage Your Ad Campaigns
A new way to maintain oversight of your Pin campaigns.
Will TikTok Change Under its New US Ownership?
Some users have questions TikTok’s new US privacy policy update.
How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that...
What is ChatGPT Atlas? — Whiteboard Friday
What is ChatGPT's Atlas? Charlie Marchant explains OpenAI's new AI-powered browser, its "Agent Mode" capabilities, and the pros and cons of using it.
How to ace B2B brand storytelling through thought leadership
All too often, B2B brands treat social like a digital billboard for product features, data points and competitor comparisons, falling into the...