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AI search performance KPIs every marketer should track

As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation....

Meta’s lack of consumer trust could derail its AI plans

Owner Mark Zuckerberg’s latest manifesto outlined his vision of an artificial intelligence-enabled future, but the company first needs to restore its reputation.

Reddit shares insights for travel marketers

The platform said users begin to make holiday plans early and many look for discussions in the app before booking.

5 best email marketing tools for property management businesses in 2025

Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture...

7 best email marketing tools for ecommerce businesses in 2025

As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns...

6 best email marketing tools for consulting firms in 2025

If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship lifeline. Your prospects don’t buy...

Is marketing tuberculosis?

You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green's most recent book is a nonfiction defense of its own...