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Share of voice: What it is and how to measure it in 2026
Key takeawaysShare of voice measures how visible your brand is compared to competitors across social media, search, paid ads, and earned media.The core formula is simple: your brand mentions divided by total industry mentions, expressed as a percentage.Brands whose...
12 best reputation management software tools for 2026
Key takeawaysThe best reputation management software for 2026 includes Hootsuite, Birdeye, Podium, Brand24, and Reputation, each suited to different business sizes and use cases.Prioritize ORM tools with AI-powered sentiment analysis, multi-channel monitoring, review...
Recent mistakes highlight the risks of AI
A series of problems at Meta and X exposed some of the vulnerabilities in artificial intelligence systems.
14 best content calendar tools for 2026
Key takeawaysThe best content calendar tools centralize scheduling, collaboration, and analytics across every channel, not just social...
Google introduces shopping updates ahead of the holidays
The platform has made its Universal Cart feature available to all U.S. users and published a guide on the best times to make purchases in major...
Meta outlines Muse AI use cases for businesses
The company has shared info on some of the more common business use cases for its Muse AI tools based on examples it's seen thus far.
YouTube tests AI replies in searches
U.S.-based users in the experiment group may be given artificial intelligence-generated responses to their search queries in the app.
LinkedIn adds digital business cards
The platform is rolling out personalized, scannable displays that can be added to users’ digital wallets and used to facilitate offline connections.
Meta updates Terms of Service amid concerns around data scraping
The company changed the wording of its agreement after some language in the previous provisions exposed potential legal loopholes.
The marketing automation model that drove 9x qualified lead growth in a secondary market
When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12...
How to Automate Content Creation: A Follow-Along Guide
When people hear “automated content creation”, I imagine they picture something like this: Enter a keyword, click a button, and poof! An article is...