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We Analyzed 137K Sites: 97% of llms.txt Files Never Get Read
Using Ahrefs Web Analytics and Bot Analytics, we analyzed the server logs and live traffic of 137K domains, plus the user agents hitting all of them. Here’s what we found. In late May 2026, Google took both sides of the…Read more ›
Meta continues to deflect concerns about facial recognition features
The company has deflected multiple reports, including a new one from Wired, as it attempts to reassure the public that it’s taking “a thoughtful approach” to face ID.
How to pay influencers: Complete guide for 2026
From influencer discovery to campaign ideation, influencer marketing teams are already fluent in planning and executing campaigns. What they...
What marketers get wrong about Gen Alpha
The oldest members of Gen Alpha turn 16 this year. Let that sink in. As Alphas come of age, they are being subjected to the same media frenzy that...
Australian social media trends: The 2026 trust-shift
We are halfway through 2026. Your team has executed their Q1 and Q2 campaigns, and you are likely looking hard at the numbers to see what drives...
TikTok launches digital trading cards for 2026 FIFA World Cup
TikTok’s launching its own form of collectible NFTs for the event, which users can earn by undertaking various engagement actions.
YouTube announces new live concert series
YouTube’s new live music series will help to underline the platform’s role in music discovery and promotion.
X’s Grok chatbot is still generating fake nude images
New research shows that despite xAI’s claiming to have addressed misuse concerns, users are still able to generate deepfake nudes via Grok.
Edits is getting a desktop version and an AI production assistant
A desktop version of Meta’s separate video editing app will help to enhance the utility of the tool.
Meta is giving 130K US veterans free AI glasses
The program aims to showcase the utility of Meta’s evolving AI-powered device.
Quantifying YouTube Keyword Opportunities — Whiteboard Friday
How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and value.