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AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for...

Two Truths and a Lie About Digital PR

You don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.

Instagram Chief warns against eliminating algorithms

Adam Mosseri told reporters in Australia that eliminating the algorithmic feed would create a less engaging experience for users.

How to track your brand’s presence in AI search

As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result on the SERPs. But in the age of answer engine optimization (AEO), search results don’t tell the full story. To gauge success, you need to...

Campaign optimization strategies that actually work in 2026

Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been shown to generate 80% more leads and drive 77% higher conversion rates. With global ad spend now topping $1 trillion,...

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