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LinkedIn shares tips on optimizing post content for AI chatbots
The platform published a new guide outlining how users can enhance their content to improve their chances to appear in artificial intelligence answers.
Snapchat influences telecommunications purchases
Users on the app are two times more likely to sign up with a service provider after seeing in-app content from a creator, according to a new report from the company.
Generative Engine Optimization: Growth Strategies and Metrics For the AI Era
As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other...
Search Everywhere Optimization: 5 Places to Optimize Beyond Google
And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for...
A Round-up of All the Great Talks From MozCon London 2025
Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.
Reddit Highlights Sports Engagement in the App
Reddit says that sports discussion is seeing big increases in the app.
Instagram Considers Counting Screenshots in its Engagement Metrics
A new consideration for your IG strategy?
YouTube Adds ‘Trim Silence’ Option to Podcast Playback
A new option for a more custom podcast listening experience.
Meta Merges More Data Points into ‘Views’
Third party providers will no longer be able to display 'impressions' and 'page fans' metrics.
Meta Could Be Set to Announce New Smart Glasses Next Month
Meta is reportedly planning to launch new smart glasses with a heads-up display.
Social Media Giants Wait on EU Trade Deal Details
Meta and other social media providers could be major beneficiaries of a new US-EU trade agreement.