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YouTube expands Watch With to more creators
The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined videos from any device.
TikTok returns as Toronto International Film Festival platform partner
The app will bring in creators to host screenings and Q&A sessions and will also present a special event with actors Caleb Hearon and Zooey Deschanel.
X’s French Offices Raided as Part of Ongoing Investigation
The investigation relates to algorithmic manipulation and the latest Grok misuse controversy.
Social media in financial services: Tips, examples, and 2026 data
In financial services, the challenge isn’t showing up on social media. It’s doing it right — while staying on top of compliance, security, and...
The complete guide to TikTok marketing: Tips, examples & tools
Key takeawaysBefore you invest in TikTok marketing, make sure your audience is there. The average TikTok user is between 23 and 34, making it a...
7 real-world examples of brands using Sprout Social AI to drive results
As social media marketing matures, the role of the social team continues to grow alongside it. In a single day, one team might publish content,...
How to improve alumni engagement with social media: A guide for UK institutions
The days of mass emails and faceless alumni newsletters are over. Modern graduates demand genuine, two-way conversations and personalised...
I went from Wall Street to content creation: Here’s my journey
At 23, I walked into BlackRock‘s New York office fresh out of Wesleyan University, ready to conquer Wall Street. By 28, I had traded my corporate...
B2B Email Marketing: How to use email to drive B2B pipeline growth
If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new...
Google Maps SEO: 5 Proven Strategies to Rank Higher
But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors...
2026 Social Media Benchmarks [Infographic]
The report looks at the latest engagement trends across the major social apps.