Ampli.fy

The simple way to make your marketing claims 42.9% more believable

A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002...

Meta adds dedicated ad exclusion audiences

The option will help brands avoid reaching people who don’t want to see their promotions, or people who legally cannot be targeted.

Study highlights Reddit’s influence on purchase decisions

Users in the U.S. and the U.K. turn to the platform’s communities for advice and recommendations and often trust people on the app more than family or friends.

On-page content formats answer engines actually favor [new research]

It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of the curve by knowing the best on-page content formats for AI as verified by research? I pored over results from the...

HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]

The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated....

AI Can’t Replace SEO Tools. But It Can Use Them

The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end...

How to Earn LLM Citations to Build Traffic & Authority

At first glance, it looks like only big brands get cited in AI answers. In the top 10 cited domains across all major LLMs, you’ll find sites like...

AI Visibility Audit: How to Measure Your Brand’s Presence in AI Search

It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step...

Brand Gap Analysis: Find Out Why You’re Invisible in AI Search

That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and fixable. Here’s how. A...

Republishing Content for SEO & AI: How to Update Posts (Not Just Change Dates)

But updating website content shouldn’t just mean changing a publish date. It’s a chance to improve user experience, build your owned audience, and...

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