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Snap CEO discusses ad development and AI
Evan Spiegel outlined Snapchat's priorities and highlighted the app’s positive association with wellbeing in a staff letter marking the company’s 15th anniversary.
Meta launches Muse personal AI
The artificial intelligence-powered agent is available for free as an app and an in-stream chatbot that responds to conversational queries and facilitates purchases.
TikTok Publishes New Guide to Effective Promotions
Some handy tips and pointers for getting the most out of new and existing tools.
TikTok US Explains Privacy Policy Update
TikTok's new U.S. ownership recently sparked concerns with a privacy policy update.
YouTube Shares Insights Into NFL Engagement
YouTube's latest report looks at the rising engagement with NFL content in the app and not just on the day of the big game.
Snapchat Adds AR Effects for Super Bowl LX
A range of ways for Snapchatters to engage with the game.
Adaptive marketing: Proven strategies for growing companies
The best marketing isn't chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and...
How to Build AI Citations — Whiteboard Friday
Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use...
How the TikTok algorithm works in 2026
If you’re using TikTok for marketing, you’re probably looking for ways to grow on the platform. How do you get more views and followers? How do you...
Social media for hospitality: Your ultimate guide for 5-stars
Like most industries today, the guest experience in hospitality starts long before check-in. Travelers now discover destinations, compare options...
9 key social media listening metrics every marketer needs to know in 2026
Social media can sometimes feel like the wild west. Brands know they should post content on social media. But without the right metrics, it’s hard...