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Pinterest CPG promotions outperform benchmark ROIs
New research commissioned by the platform analyzed how Pin ads drove shopping activity across multiple regions and products.
Meta tests new add-on package WhatsApp Plus subscription
Additional features include premium stickers and ringtones, custom icons and new chat sorting options.
Social proof: How to use psychology in digital marketing
Imagine you’re looking for a new bedside table. Three options catch your eye: one with 500 glowing reviews and a 4.8 star rating, another with 140...
Top 10 Zoho social alternatives for 2025
Looking for a Zoho Social alternative that can keep up with your social media team’s evolving needs? Zoho works well for basic publishing and...
AI market research tools: The top 7 your marketing strategy needs
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets...
6 effective re-engagement emails to get your customers back
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent...
Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a...
I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either
Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we...
UX and SEO: A Guide for Winning the Searcher, Not Just the SERP
User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major...
Meta Expands Teen Protections, Tests Updated Age Detection Process
Meta's AI systems are getting better at determining user age.
X’s Ad Revenue Shrunk in Q2 2025
New data shows that X is still struggling to rebuild its ad business.