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Social media in higher education: 14 tips for 2026
Key takeawaysSocial media supports every stage of the student lifecycle. It attracts prospective students, engages current students, and helps maintain alumni connections and fundraising.Choosing the right platforms matters. Where your audiences spend time in 2026...
What are semantic keywords? Here’s how to find & use them
Every content marketer seems to be asking the same question: Do semantic keywords still matter in SEO in 2026, especially now that AI engines influence traffic and buying decisions? Google processes more than 5 trillion searches annually. But content marketers should...
Hootsuite earns #1 spot in Social Media Management on G2
G2’s Fall 2025 Reports rank Hootsuite #1 in five social media categories: Social Media Management, Social Media Advertising, Social Media Analytics,...
4 Trends Shaping Social Media Marketing in 2026
The biggest changes happening in social media right now and none of them are about AI.
Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders:...
How The Doux uses AI to engage community
“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that...
Did We Pass Peak AIO? — Whiteboard Friday
Has Google reached "Peak AI Overview"? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for...
Future of newsletters: 6 trends changing the newsletter industry in the next year
The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought...
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind,...
Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned...
Facebook Launches Holiday Gift Showcase in Marketplace
Facebook Marketplace use is rising among younger audiences.