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Snapchat adds event creation tools
The new features are designed to help users easily move from chats to real-life meetups, and aligns with the app’s larger focus on creating connections.
How to build a social media workflow in 2026
Key takeawaysA social media workflow is a repeatable, step-by-step process for how your team creates, approves, publishes, and measures social content across platforms.Most teams need several workflows working together (content creation, approvals, publishing, and...
Google Shares Coming AI-Powered Ad Innovations
Google's head of ads and commerce has shared some insights into what's coming.
Employee-generated content is the next big thing for brands
Brands are getting more comfortable with employees playing public-facing roles. As far back as 2023, social media users were keen to see more...
Reddit advertising: Your strategic starter guide
Reddit advertising is your gateway to one of the internet’s largest and most engaged frontiers: a collection of thousands of highly specific...
AI engine optimization audit: How to audit your content for AI search engines
An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears...
E-E-A-T Audit: 220+ Markers That Measure Experience, Expertise, Authority, and Trust
The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to...
The best TV shows of 2025, according to social media
Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings. 2025 delivered another...
Bluesky Adds Drafts, Updated Welcome Screen
Bluesky's growth has slowed, but it is seeing some growth early in the new year.
YouTube Adds Auto Captions When Muted, New AI Feature
The latest feature updates from YouTube.
Meta’s Experimenting With a New Image Sharing App
The new app would be based on the Shots function that was tested on Instagram.