Ampli.fy

We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.

AI cited pages were almost three times more likely to have JSON-LD than non-cited pages. That’s a big gap, and the kind of stat that gets shared in LinkedIn carousels and conference slides as proof that schema is an AI…Read more ›

YouTube is testing clear screen viewing for Shorts

The option would let users hide on-screen function buttons, and is already available on competitor platforms such as TikTok and Reels.

TikTok launches ad-free offering in U.K.

The subscription model lets users pay a monthly fee to disable data tracking for targeted promotions, in line with current regulations.

What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)

That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and what was your best-performing article two years ago might be leaking traffic right now without you even noticing. This is…Read more...

How to Rank on ChatGPT: What Actually Works (Based on Data)

The problem: ChatGPT doesn’t have “rankings”. At least not in any traditional sense. Its responses are probabilistic: different every time, with brands appearing and disappearing from one query to the next. According to research from SparkToro, there’s a <1 in…Read...

Don’t just grow to grow: Real talk from a serial founder

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest...

Voice is the new logo: Why your brand’s tone matters more than ever

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went...

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