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Quantifying YouTube Keyword Opportunities — Whiteboard Friday

How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and value.

40 YouTube stats marketers need to know in 2026

Think you know YouTube? The numbers might surprise you. Here are 40 YouTube stats that matter most in 2026, and what they mean for your brand. Key takeawaysYouTube reaches every generation. The largest age group is 25–34, but use is strong across ages, ethnicities,...

What is Bluesky, and should your business be on it in 2026?

No time to read? Check out the audio version of this post. Bluesky isn’t the new kid anymore. It’s grown into a platform with 44 million users with real communities and staying power. So should your brand be there in 2026? Here’s everything you need to know. Key...

Building a social media team: Who you need + what they cost

It takes the right mix of roles and skills to turn social into a real growth channel. That’s where a high-performing social media team comes in. In this guide, we break down the key roles every social media team needs, plus the skills, responsibilities, and salaries...

12 Facebook analytics tools for better results in 2026

Facebook gives you a ton of data. The real challenge is turning it into something useful. In this guide, we break down 12 of the top Facebook analytics tools to turn those numbers into insights. Key takeawaysFacebook analytics tools help you track both paid and...

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