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Social media automation in 2026: Tools and how to start
Key takeawaysSocial media automation uses software to handle repetitive tasks like scheduling, reporting, listening, and responding to messages, so teams can focus on strategy and creative work.The best social media automation tools in 2026 combine AI-powered content...
AI search tools marketers should know in 2026
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for...
Reddit Reveals the Latest Trends Driving Brand Engagement
Nostalgia-driven storytelling and niche-inspired campaigns can help brands and users create more effective engagement in 2026, according to the...
Ireland and Spain Launch Investigations Into X’s Grok
Various other nations have also launched investigations into the artificial intelligence chatbot.
Snapchat Introduces Subscription Model for Its Most Popular Creators
The program will allow users with large followings to monetize content and set up customized monthly pricing tiers.
Post Performance Report: Brands turning cultural moments into standout content
Welcome back to the Post Performance Report—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what...
The data-driven guide to mastering your X (Twitter) dashboard
Proving the business value of your X (formerly Twitter) account is one of social media’s most complex challenges. Even if you carefully track...
24 generative engine optimization statistics marketing leaders should know
I never thought I‘d see the day when "Googling" something and sifting through links would become passé. But, like many marketers over the last year,...
7 Steps for Tracking Your ChatGPT Visibility With Ahrefs
But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of responses without knowing which queries mention...
LinkedIn Outlines More Measures to Combat Engagement Pods
LinkedIn is implementing more direct penalties for pod posters.
X Looks to Combat Bots with New Detection Tools
X has launched a new offensive to weed out AI-powered bots.