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Social media customer service: 2026 enterprise guide
Key takeawaysCustomers expect fast responses on social media, and brands that reply quickly build significantly more trust and loyalty.AI chatbots and a unified social inbox can help reduce message volume, freeing teams to handle complex issues.The most effective...
How to set a smart social media budget (and get it approved)
It’s a bit of a head-scratcher: Overall marketing budgets are shrinking in 2026, but social spending is climbing. Social media now eats up 14% of marketing budgets, and it’s not slowing down. Because social is claiming a bigger slice of the pie, getting your budget...
Facebook Launches Content Protection for Creators
The tool will enable creators to block unauthorized re-posts of their content.
TikTok’s Making a Major Push on TikTok Shop These Holidays
TikTok's keen to replicate the success it's seen with in-app shopping in China.
Snapchat Highlights the Importance of Multicultural Representation in Ads
Snapchat says that brands need to consider broader representation in their promotions.
How to audit your brand perception using social data
Don’t assume you know how your audience sees you. Use social intelligence, like sentiment analysis, to move beyond assumptions and understand how...
Empathy marketing is what sets the best social teams apart
Many marketers too often mistake their job as stewards and amplifiers of their brand. While that isn’t necessarily wrong, it’s not their most...
China and Korea Look to Curb Creator Influence on Sensitive Topcs
As influencers gain more political power, should there be more rules around what they can discuss?
TikTok Launches Holiday Hub to Assist With Christmas Campaigns
Ad tips, influencer partnerships, and more, all covered in TikTok's holiday guide.
Meta Shares Tips on How to Maximize Your Holiday Campaigns
Are you getting the most out of your holiday campaigns?
X Shares Tips for Your Holiday Marketing Strategy
Some key pointers to help guide your X strategy.