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Obstacles in marketing automation and how to fix them [2026]

Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops the challenge list at 33%, according to HubSpot’s 2026 State of Marketing Report. Ultimately,...

Meta makes Muse agents speak

The artificial intelligence-powered tool will be able to recognize conversation queries and respond in a voice selected by the user.

Meta, TikTok and Google push back on California law

The online giants are arguing that a new law set to take effect next year violates First Amendment rights and oversteps regulatory boundaries, per Reuters.

How to measure social media with Google Analytics (GA4)

Your native social media analytics show you how your brand is performing on social. But what happens outside of the platform? How do you track performance once the clicks turn into website traffic—and ultimately, conversions? This translates social media performance...

How to use social listening for lead generation in 2026

Key takeawaysSocial listening for lead generation tracks buying intent signals across social platforms, not just brand mentions.The strongest signals usually show up on LinkedIn, Reddit, X, niche forums, and review sites.A repeatable workflow of signal detection, lead...

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