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AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for...

Two Truths and a Lie About Digital PR

You don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.

Instagram Chief warns against eliminating algorithms

Adam Mosseri told reporters in Australia that eliminating the algorithmic feed would create a less engaging experience for users.

How to rethink the social media marketing funnel with a flywheel

The traditional social media marketing funnel assumes that people move from awareness to consideration to conversion in a straight line. But today, buying behavior rarely works that way. Think about the last thing you bought after seeing it on social. Maybe you saw a...

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