Ampli.fy
Trendjacking: How to get it right (by doing it less)
Like them or not, trends are an integral part of social media’s makeup. But for brands, their efficacy can be hit and miss. According to The 2025 Sprout Social Index™, social users are split: 40% think it’s cool for brands to jump on trends, while 33% think...
AEO metrics every marketer should track in 2026
AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity, and Copilot. According to Adobe...
Snapchat Highlights the Opportunities of Sponsored Snaps
Snapchat's looking to showcase the potential of its latest ad placement.
Meta May Be Forced to Offer Default Chronological Timelines in its Apps
A Dutch court has ruled that Meta needs to offer users more control over their in-app experience.
TikTok Ups Subscription Revenue Share for US Creators
TikTok's making a push to win over more US creators.
Threads Makes it Easier to Hide Unwanted Post Replies
An easier way to limit the reach of unwanted post responses.
X Updates Video Player UI, Improves Grok Video Generation
X is updating the format of its video playback controls.
TikTok Adds Assistance for Shopping Ads in Partner Program
Additional assistance for your shop ads on TikTok.
How to Audit Brand Mentions for Modern SEO
Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and...
The 11 Best Marketing Insights from the Ahrefs Podcast
But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are...
Marketing automation: The complete guide for your brand in 2025
Marketing now moves faster than ever. Teams often juggle more channels, customer data and tighter deadlines—all while trying to stay consistent and...