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How to perform a social media competitive analysis (+ free template)
To thrive in a fast-paced digital world means keeping a close eye on the strategies that work for others in your industry. This competitive analysis is essential to understand the ever-evolving landscape of social media so you can build a robust marketing strategy....
Meta announces plans to collect solar energy in orbit
A new partnership with Overview Energy will reduce downtime for solar facilities, while a deal with Noon Energy is designed to expand storage capacity.
Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic
Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email; then blogging; then search engines....
Best workflow automation software: How to choose the right tool for your growth stage
Workflow automation tools automate repetitive business tasks across systems using defined triggers and logic. These platforms link apps, CRM data,...
AI-driven email personalization strategies that actually work
Email personalization drives measurable revenue impact. According to HubSpot’s 2026 State of Marketing report, 93.2% of marketers say personalized...
Questions linger about the long-term viability of X
Despite its merger with xAI and the upcoming SpaceX initial public offering in June, running the app is costing Elon Musk more money than it’s...
Meta looks to grow Threads in Japan
The new profile will be used to share Japan-specific information for users as Meta continues to challenge X for dominance in the microcontent sphere.
Instagram chief debunks popular engagement hack
Adam Mosseri said that reposting posts to Stories won’t increase reach, but hinted that the app may be considering a way to schedule Stories.
Meta will soon release new AI models developed by Alexandr Wang
The company plans to eventually offer open source versions as its Superintelligence group works to catch up with industry benchmarks, per Axios.
TikTok expands HubSpot integration
The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.
How to create a social media report in 2026 [free template]
Key takeawaysA social media report tracks performance across platforms over a set period, helping teams measure ROI and adjust strategy with...
