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Social media measurement in 2026: Metrics & tools
Key takeawaysSocial media measurement is the process of tracking metrics like engagement, reach, conversions, and sentiment to evaluate how social activity supports business goals.The right metrics depend on your objectives, but engagement rate, conversion rate,...
How to break through social media saturation in a world of overwhelm
It’s time to pull the ripcord on creating content for content’s sake. We hear the same sentiment again and again (and again): social media saturation is leaving audiences overwhelmed and social media professionals burnt out. Like the number of tabs open in my Chrome...
TikTok U.S. users impacted by another problem at Oracle
Problems at a local data center in Ashburn, Virginia, led to more timeouts, errors and latency issues - and user speculation about government...
YouTube updates Payment Activity overview, provides more detailed data
The platform’s new capabilities include more detailed earnings and payout data to help creators better manage their AdSense accounts.
TikTok rules out using end-to-end message encryption
The app told the BBC that using that level of security would impede police investigations and said stance sets it apart from rivals.
Snapchat research provides insight for movie marketing
New data revealed the importance of in-app promotional tools such as influencer recommendations and artificial intelligence suggestions.
How to schedule Bluesky posts and drive results with Sprout Social
Bluesky is growing fast, but one major challenge remains for brands: the platform lacks native scheduling. Manually publishing updates makes it...
Where to Start with AI: A Practical Guide for GTM Teams
Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not short on tools or...
SEO’s 5 Stages of Grief (And How to Adapt to AI SEO)
Much like anyone facing a sudden loss, SEOs and marketers are currently cycling through the five stages of grief: denial, anger, bargaining,...
Wikipedia vs Grokipedia: 5x the Pages, 70x the Citations, 1615x the Traffic
Is Grokipedia a serious competitor to Wikipedia, or just a doomed exercise in billionaire hubris? Does Grok bring new value to the table, or just...
Meta updates Edits app with more creation tools
The company’s development team added video effects and improved the Ideas tab while also bringing in new text elements.