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Google offers new first-party shopper data integration
The company’s partnership with Albertsons Media Collective will bring more precise audience targeting to YouTube and Display 360 campaigns.
Pinterest launches connected TV ad placement via tvScientific
Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.
Threads Adds Group Chats, Expands DMs to Europe
Another way to connect with users in Meta's evolving real-time social app.
A marketer’s guide to Bluesky social analytics
Growth without measurement is just guesswork. That’s why Bluesky social analytics matter. They turn likes, reposts and replies into insights that...
Best practices for answer engine optimization (AEO) marketing teams can’t ignore
A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best...
Married at 28, divorcing at 29 — how I learned to own the narrative
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the...
YouTube Rolls Out UI Updates, Threaded Comments, Audio Replies and More
YouTube's also expanding access to courses and appeals for content violations.
X Rolls Out Updates to Address Key Drivers of Growth
X is rolling out a range of updates and tweaks to address lingering user concerns.
LinkedIn’s Gaming Leaderboards for Connections Are Now Live
The leaderboard will show you how your game scores compare to your connections.
TikTok Shares Pointers on Successful AI Adoption for Marketers
Some pointers on how to make best use of TikTok's evolving AI ad tools.
YouTube Launches Mental Health Assistance Content for Teens
More assistance for teens dealing with mental health concerns.