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How to Integrate PR & SEO for Maximum Brand Visibility
Unlock higher brand visibility, more topical authority, and increased discoverability with a unified PR and SEO strategy. Learn how to break down silos, align your goals, and maximize your brand reach with practical tips.
Threads tests emoji reactions to specific words in posts
The app is experimenting with an option that could allow users to react to particular parts of a post by attaching publicly highlighted reactions.
YouTube affiliate marketing: Turning content into conversions
YouTube marketing has become a key focus for many brands—and for good reason. YouTube draws over 2.5 billion users each month, making it the second...
Instagram Reels for business in 2025: Best practices + examples
Every minute, people around the world watch nearly 139 million Instagram Reels. Reels is Instagram’s fastest-growing feature, offering enterprise...
Brand activism is back (again). Are marketers prepared?
Back in 2019 when Sprout published our Brands Get Real Report, 70% of consumers declared it was important for brands to take a stand on social and...
Google &num= and Changing SERP lengths in Moz Pro
Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on SERP scraping costs and...
Meta Shares Festive Season Marketing Tips
Some data-backed pointers for your Facebook and IG strategies.
New Data Highlights Concerns About the Rise of AI
As AI becomes more prevalent, people are growing concerned about effective regulation of AI tools.
Meta Announces Data Processing Partnership to Power AI Recommendations
Meta will work with Arm to expands its AI processing capacity.
Meta Breaks Ground on New AI Data Center Project
Another major investment in the AI future.
Snapchat Shares Insight into Evolving Beauty Shopping Trends
Some pointers for beauty brands in the modern social media landscape.