Ampli.fy
Report highlights the value of creator-led collabs on Instagram
Creator-published brand collaborations outperform brand posts and brand-published collaborations, according to a new study from Emplifi.
Meta adds simplified third-party AI support to WhatsApp
The update will help brands set up their preferred agent profiles and responses without requiring in-depth coding knowledge.
Snapchat adds new tools to help brands tap into India’s cricket season
The expanded suite of ad features includes a live sports API and official team content as the app looks to connect with its growing user base in the...
46 TikTok stats to inform your 2026 strategy
From viral challenges to Billboard hits, TikTok is where trends take shape. People discover brands, research products and even buy things directly...
Government social media benchmarks: 2026 update
Are your social results actually strong, or just average for government? That’s where benchmarks come in. They show what “normal” looks like for...
Instagram, LinkedIn and Threads engagement declined in 2025
Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.
X quietly adds option to block Grok from editing uploaded media
Available in post composer, the new toggle enables users to prevent the xAI tool from reimagining material added to the app.
X tests new ad format that includes product mention links
The app recently launched a small-scale trial that displays promotional calls-to-action beneath user posts mentioning product names.
X adds Grok-powered audio option to long-form articles
Users will now have the option to activate an in-stream listening button, which will prompt the xAI chatbot to read content to them while they scroll.
X introduces Exclusive Threads and Other Subscriber Features
The update will allow creators to paywall certain posts as the app looks to enhance its overall subscription benefit options.
In and Out of Model Responses Explained — Whiteboard Friday
Is your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval, and discover how to optimize...