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What is Gen Alpha marketing? A strategy guide for brands
If the phrases “6-7,” “brainrot,” or “skibidi” mean absolutely nothing to you, you might have a Gen Alpha blindspot. In this guide, we’ll break down everything you need to know about marketing to Gen Alpha: who they are, what makes them different, and how to actually...
Inside the creator economy’s AI reckoning
Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely viewed as a necessary strategy. Last year, according to Kameron Buckner, founder of Social Docket, which helps creators...
How Much Do Keywords Matter in 2026?
As keyword targeting continues to evolve, you may be wondering if exact-match keywords still matter. Learn how machine learning and NLP have shifted...
Meta hikes ad prices in six countries
The company announced location-based increases ranging from 2% to 5% and said it would no longer be covering the cost of digital service taxes and...
Facebook expands affiliate program to include brand links
The new self-serve feature allows creators to select from a range of relevant products and earn sales commissions from their Reels content.
Snapchat drives TV viewership, promotions
A new study in partnership with Omnicom and Ipsos found that the app’s users are more likely to watch a show after discovering it on social media...
LinkedIn is a leading source for AI answers
Two news studies identified the professional social network as a key resource across multiple artificial intelligence chatbots.
YouTube expands access to likeness detection tools
Government officials, journalists and political candidates will join a pilot group of users as the company tests its image misuse protocols.
Meta acquires AI-driven social network Moltbook
Creators Matt Schlicht and Ben Parr will join Meta’s Superintelligence Labs as part of the deal, which aligns with the company’s previous artificial...
How to find the right influencers for your brand’s marketing campaign
Influencer marketing (IM) enables brands to drive authentic engagement in a saturated digital space where consumers have grown skeptical of...
27 Twitter (X) stats to know in marketing in 2026
Between the rebranding and the emergence of new competitors, X (Twitter) may have lost a few users in the past years. But despite the volatility, it...