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We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.

AI cited pages were almost three times more likely to have JSON-LD than non-cited pages. That’s a big gap, and the kind of stat that gets shared in LinkedIn carousels and conference slides as proof that schema is an AI…Read more ›

YouTube is testing clear screen viewing for Shorts

The option would let users hide on-screen function buttons, and is already available on competitor platforms such as TikTok and Reels.

TikTok launches ad-free offering in U.K.

The subscription model lets users pay a monthly fee to disable data tracking for targeted promotions, in line with current regulations.

What Is Prompt Tracking? [Tips and Workflows To Do It on a Budget]

Is prompt tracking draining your budget? Learn a lean strategy to cut bloated prompts, track AI visibility smarter, and focus on what drives brand growth.

AI market research tools: The top 7 your marketing strategy needs

Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets...

6 effective re-engagement emails to get your customers back

Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent...

Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a...

I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either

Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we...

UX and SEO: A Guide for Winning the Searcher, Not Just the SERP

User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major...

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