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How to calculate engagement rate: 2026 formulas & benchmarks
Key takeawaysEngagement rate measures how many people interact with your social content relative to reach, impressions, or follower count. It includes actions like likes, comments, shares, and saves, but not passive views.The most common formula is engagement rate by...
Snapchat announces activations for FIFA World Cup 2026
The app will offer new in-app fan gear, themed Lenses, and exclusive player insights and creator coverage of the games.
AI-powered email content suggestions that actually convert leads
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will...
Website homepage design: My favorite 32 examples to inspire you
Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions...
“AI is bad at being cool”
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six...
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
But after analyzing 730,000 response pairs, we found something unexpected: AI Mode and AI Overviews reach very similar conclusions (86% semantic...
LinkedIn Shares Video Ad Tips [Infographic]
SOme handy pointers for your LinkedIn video content approach.
Snapchat Shares Insight into Key Trends of 2025
Insights into some of the major trends among Snapchat users in 2025.
US TikTok Deal Remains in Limbo as Deadline Nears Once Again
Apparently, no one knows if TikTok will be allowed to remain in the U.S.
Threads Launches More Topic-Based Communities
Threads is looking to encourage more topical engagement in the app.
YouTube Looks to Streamline Sponsored Content Partnerships
YouTube's making it easier for creators and brands to maximize their collaborations.