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AI Overviews Cut CTR by 23.1% in France
France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.Read more ›
8 AI Marketing Trends I’ve Seen Firsthand in 2026 (Backed by Data)
The buyer’s journey looks different, because people now research and increasingly buy through AI tools instead of a page of blue links. The tools and processes we use to do marketing work have changed, because so much of it can…Read more ›
YouTube tests video highlights preview feature
The new system could replace thumbnails and provide viewers with more context before they click on recommended clips.
Elon Musk held liable for misleading investors ahead of Twitter acquisition
A federal jury in California has ordered the X owner to pay as much as $2.6 billion after ruling that he intentionally manipulated the platform’s...
Social platforms call on EU regulators to ensure the continuity of child protection measures
A joint statement from Google, LinkedIn, Snapchat, Meta, Microsoft and TikTok asked lawmakers to create a better framework or extend the current...
10 Fan-Outs for Prompt Research — Whiteboard Friday
How does Google's AI Overview expand user queries? Tom Capper reveals 10 fan-out categories you can use to improve your prompt tracking and keyword...
ChatGPT Product Recommendations: How to Make Sure You Are One in 2026
Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second...
Instagram marketing for small business: A strategic guide to sustainable growth
For a small business, Instagram is no longer just a digital portfolio or a place to park your brand’s aesthetic. It is a fully functional revenue...
PPR special edition: The best influencer marketing campaigns of 2026 (so far)
Welcome back to Post Performance Report—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what...
What Is Prompt Tracking? [Tips and Workflows To Do It on a Budget]
Is prompt tracking draining your budget? Learn a lean strategy to cut bloated prompts, track AI visibility smarter, and focus on what drives brand...
X adds AI article summaries in-stream
Users will be able to press a button to get an AI-generated summary of the key points of any long-form article posted in the app.