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Meta’s AI-based layoffs allegedly targeted workers who had taken protected leave
The company used “a constellation of internal artificial-intelligence systems” to determine who would be included in its 10% reduction in force, per a lawsuit.
LinkedIn ads guide: Campaign types, ad specs, and expert tips
Key takeawaysLinkedIn ads reach over 1.3 billion professionals, making it the top platform for B2B advertisers to influence buying committees.LinkedIn offers 12+ ad formats, from single image and video to Connected TV and Thought Leader ads, each suited to different...
TikTok launches branded microdramas
The platform wants to tap into the popularity of episodic shorts by offering companies the opportunity to promote their own microseries content.
YouTube celebrates America 250
Features include interactive games such as a coloring book of U.S. parks and a collection of specialized content to celebrate the nation’s...
TikTok launches Agentic Hub
The new feature offers a central location for third-party artificial intelligence ad tools, and is directly integrated with the platform’s Model...
YouTube partners with science content creator Mark Rober
The platform is launching a series of educational videos designed around the former NASA engineer’s hands-on experiments via its Class Crunchlabs...
Meta adds custom Instagram Stories features for glasses
The company’s artificial intelligence-powered glasses will be able to capture and post multi-camera and motion capture formats.
Consumers trust AI for discovery but not for finding deals
Similarweb found that artificial intelligence-enabled chatbots are being used in the early stages of shopping journeys, but traditional search tools...
Threads adds live chat co-hosts
The app also announced new ways to share live chat discussions as it looks for ways to improve community engagement.
What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI...
Scrunch vs Semrush: AI visibility or traditional SEO?
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI answers too?...