Ampli.fy
Human speech and presence help drive Reels engagement
Videos that include a person talking or that feature a highly visible person in the first three seconds have better retention, according to new data from Emplifi.
YouTube tests video highlights preview feature
The new system could replace thumbnails and provide viewers with more context before they click on recommended clips.
Meta Expands Use of Facial ID to Combat ‘Celeb-Bait’ Scams
The process uses video selfie scans to match up against promotions on Facebook.
Google Updates Ad Campaign Performance Insights
New updates for Google's Meridian marketing mix model approach, and Performance Max reporting.
Marketing career path report: What 100+ marketers told us about growth and job security
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all...
The psychological reason brands use the power of association to sell
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard...
LinkedIn Adds More Ad Automation Options for SMBs
Some new AI-powered ad updates to help improve your LinkedIn ad performance.
Meta Outlines WhatsApp Updates, Including AI-Generated Backgrounds
WhatsApp has provided a round-up of its latest feature updates.
Pinterest Provides Tips on How to Maximize Your Pin Listings
A handy new guide for Pin marketers.
Snapchat Shares Data on the Effectiveness of its First Impression Ads
First Impression ads can help to raise brand awareness in a significant way.
YouTube Enables Users to Generate Alternative Endings for Shorts with AI
YouTube's 'Extend with AI' feature is the latest AI slop generation process.
