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XChat disappears from app stores
The standalone messaging app was quietly removed from Apple and Google Play, according to 9 to 5 Mac.
Snapchat report examines the rise of microdramas
App users are increasingly responding to short-form video series content and brands can tap into these community engagement trends.
X loses lawsuit alleging advertisers’ boycott was politically-motivated
A judge in Texas dismissed the case and ruled that the app had failed to prove its case against the World Federation of Advertisers.
WhatsApp rolls out multiple features to improve chats
Updates include new storage management tools, improved ways to transfer history from Android to iOS and artificial intelligence-enabled responses.
At IAB NewFronts, Meta introduces new ad and discovery options
Reels trends will be expanding and the Partnership Ads Hub will offer a redesigned layout and additional insights.
Google offers new Demand Gen ad campaign features
The latest update includes artificial intelligence-powered video generation and improved YouTube Creator Partnerships.
Meta’s Oversight Board warns against expanded roll-out of community notes
The board said a crowd-sourced approach, which replaced the company’s third-party fact-checking in the U.S., may not be safe in other regions.
TikTok for Business introduces campaign to drive in-app shopping
The platform is looking to connect creators and brands with its expanding community of users who turn to the app for discovery and purchasing.
How to use social listening to find and connect with niche audiences on social media
In the world of social marketing, we’re starting to experience a significant shift in focus. Some of the most successful brands across socials are...
Jury finds Meta and YouTube guilty of causing social media addiction
The plaintiff was awarded $6 million in damages following a California trial that focused on intentionally designed systems such as infinite...
Reddit implements new [App] label to identify bot profiles
CEO Steve Huffman said the move was designed to let users know when they’re talking to a person and when they’re not.