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Google adds Gemini AI-powered tools to its marketing platform
The new elements are designed to improve ad performance and engagement tracking, as well as assist in campaign set-up.
YouTube adds Top Sports Podcast lineup for advertisers
The platform is helping brands reach its more than 1 billion podcast listeners as well as connect with audiences during and after games.
Understanding social media demographics in the UK: age, gender & behaviour
UK adults spend an average of 1 hour and 48 minutes a day on social media. That’s nearly 13 hours a week, offering a solid window for brands to...
Data Shows That X Premium Subscribers Get Significantly More Post Reach
New data on the benefits of paying for X's subscription package.
TikTok Announces Activations for the Launch of Taylor Swift’s New Album
TikTok's going big on Taylor Swift this month.
Snapchat Shares Data on the Rise of Women’s Sports
Female sports are having a moment, which presents new opportunities.
Instagram Tests Opening to Reels as the Main Feed
With Reels driving more engagement, this makes sense.
Threads Opens Up Topic-Based Communities to All Users
Threads now has its own groups, which could help to drive more conversation growth.
Meta Outlines Expanding AI Ad Tools, Including AI Chatbots for Websites
Meta's also got new AI music generation options, virtual try-on, custom ad text, and more.
The future of influencer marketing: 4 trends for 2026 and beyond
The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global...
How to define and share brand values (with examples)
As trust declines and consumer expectations rise, brand values have become essential. You can see this in how people judge brands on social media....
