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How Does AI Get Its Information? Training Data, RAG, MCPs, and APIs Explained
Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week’s news and another doesn’t, or why your competitor’s product…Read more ›
Pinterest for small business marketing: A guide for 2026
Pinterest for small business marketing is one of the most under-leveraged growth channels available to marketers today. While most brands chase followers on saturated platforms, Pinterest users arrive with purchase intent already built in. Most searches are unbranded,...
Snapchat Highlights the Importance of Multicultural Representation in Ads
Snapchat says that brands need to consider broader representation in their promotions.
How to audit your brand perception using social data
Don’t assume you know how your audience sees you. Use social intelligence, like sentiment analysis, to move beyond assumptions and understand how...
Empathy marketing is what sets the best social teams apart
Many marketers too often mistake their job as stewards and amplifiers of their brand. While that isn’t necessarily wrong, it’s not their most...
China and Korea Look to Curb Creator Influence on Sensitive Topcs
As influencers gain more political power, should there be more rules around what they can discuss?
TikTok Launches Holiday Hub to Assist With Christmas Campaigns
Ad tips, influencer partnerships, and more, all covered in TikTok's holiday guide.
Meta Shares Tips on How to Maximize Your Holiday Campaigns
Are you getting the most out of your holiday campaigns?
X Shares Tips for Your Holiday Marketing Strategy
Some key pointers to help guide your X strategy.
X Launches Updated DM Architecture to All Users
X's new system has improved encryption to protect your messages.
“You need to be an event business”
“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why...