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12 best social media competitor analysis tools for 2026
Key takeawaysSocial media competitor analysis tools help teams benchmark performance, track competitor content, and uncover strategic gaps across platforms.The best options for 2026 include Hootsuite, Brandwatch, Sprinklr, SEMrush, and BuzzSumo, each suited to...
TikTok commits to expanded child protection initiatives
The company announced partnerships with Lantern and the National Center for Missing and Exploited Children as well as a $2 million funding donation.
The complete crisis management guide for communication leaders
No company wants to face a security breach or a sudden public relations nightmare—but when these moments hit, how quickly and consistently a...
Page Authority: How to Build Pages That Rank
When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the...
YouTube creators can now like video comments in bulk
The new Comments to Heart option will automate positive engagement and simulate personalized interaction on high-volume channels.
Meta avoids Motion Picture Association lawsuit over PG-13 ratings
Instagram had been using the proprietary ratings scales without permission and will now include a disclaimer saying it “didn’t work with the...
Snapchat users travel more than non-users
A new survey from the app and research platform Suzy found that Snapchatters also use their content to influence travel decisions in their social...
Meta highlights improvements to its ad serving program
The updated Adaptive Ranking Model will use less compute to deliver more relevant ads and drive better return on ad spend.
Meta’s new Ray-Ban glasses will support prescription lenses
The latest artificial intelligence-enhanced designs support all-day wear, allowing users to capture and record images and video in virtually any...
TikTok partners with Cameo on custom videos
Integrating the two apps should offer a new monetization pathway for creators and make it easier for fans to request personalized messages.
Best times to post on X in 2026 [Updated March 2026]
Social media algorithms prioritize relevance, but on a platform driven by rapid-fire discourse, recency still dictates early engagement. Stop...