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6 generative engine optimization benefits every marketer should know
You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however, moving to a channel where your brand is either cited in the answer or is entirely...
Claude Skills for SEO and Marketing: What They Are and How to Use Them
It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don’t. The example…Read more ›
Meta Calls on Oversight Board to Advise on Community Notes Expansion
Meta's looking for more insight ahead of an expansion of Community Notes to more regions.
Social intelligence isn’t the future, it’s right now
Social media used to be straightforward. Brands posted content, reached audiences, handled the occasional customer service issue. If someone had a...
Meta Tests Virtual Try On for Furniture on Marketplace
Soon, you'll be able to see how an item looks in your home before making an offer.
TikTok Adds New Mental Health and Well-Being Resources In-App
More self-care and wellbeing tools coming to TikTok.
TikTok Adds Option to Limit AI Content in Your For You Feed
TikTok becomes the latest platform to add an option to limit AI content.
The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and...
Data Shows That Meta’s AI-Based ‘Vibes’ Feed is Struggling to Hold Attention
Initial results suggest that not many people are interested in an AI-only video feed.
Corporate reputation management: How to use social listening to protect and build brand trust
You spend years managing a vibrant, positive brand reputation—nailing the customer experience, delivering great service and watching your reputation...
YouTube Improves Timestamp Controls, Expands Reply Suggestions
The latest updates from the YouTube team.