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TikTok adds new ad placement options offering higher exposure
The updated premium placement promotional opportunities include Logo Takeover, TopReach and an expanded Pulse suite.
Pinterest adds Promote a Pin option for marketers
The new option will offer creators and brands a flexible budget option to showcase content and reach more of the platform’s 619 million active users.
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use...
The 10 Best Marketing Podcasts (Recommended by Actual Marketers)
I Asked 20+ Marketers for the Best Marketing Newsletters. Here’s 10 They Recommended
So I did something different: I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which newsletters...
X Renames Business Subscription Package, Updates Features
Including the optin to purchase dormant @handles.
Threads Experiments With ‘Ghost Posts’ Which Auto-Delete After 24 Hours
Another consideration for those looking to share takes (but not argue for them).
Instagram Adds New ‘Add Yours’ Sticker Variation
The new variation includes video frames that you can replace with your takes.
YouTube Launches Member Livestream Updates, Expands Access To Channel Media Kits
YouTube has also provided some new details on its bizarre "Extend with AI" feature.
TikTok Announces Improvements to Its AI-Powered Smart+ Ad Campaigns
Some improvements and refinements for TikTok's AI-powered ads.
Facebook Adds Topic Search Recommendations and Friend Likes To Reels
Some new measures to get Facebook users to spend more time scrolling Reels.