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Instagram eyes long-form content on CTV
Tessa Lyons, Instagram’s vice president of product, told audiences at Scalable Summit that short-form videos may not “be enough to succeed on TV,” per ICYMI.
LinkedIn uses AI to improve feed relevance
The company is using artificial intelligence-powered generative recommendations to assess user actions across the platform.
Why Does Google Parameter &num= Matter? — Whiteboard Friday
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact...
Modern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized...
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but...
Inside Crocs marketing: What they do differently on social media (and why it works)
If there’s any brand that understands the power of the comeback, it’s Crocs. Its most recognizable product—lightweight, perforated clogs—were a...
The 12 best social media planners for your brand
It’s a Monday morning, and your team is ready to post. But half the ideas live in a doc, images sit in a drive and no one has updated the calendar...
How my divorce at 29 changed how I think about contracts and run my business as a creator
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about...
How to Monitor Your YouTube Video Mentions
YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs,...
LinkedIn Denies Gender Bias in Determining Post Reach
Some users have been testing the impact of switching the gender of their LinkedIn profiles.
Meta Advances Towards the Metaverse With New Creative Tools
3D object and environment generation is getting much easier.