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How to build an AI agent: from goal to live deployment

Building an AI agent is a multi-step process. Marketers need to define the agent’s task, connect approved data and tools, and set limits on its actions. Once they master the basics, anyone — marketers, sales reps, or customer teams — can build agents with ease. Today,...
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Affiliate Marketing: What It Is & How to Start in 2026

You recommend products you genuinely rate. When someone buys through your link, you get a commission. You don’t have to make the product, hold stock, handle shipping, or deal with refunds. In this guide, I’ll show you how to think…Read more ›
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Headless Content Marketing: A New (Old) Strategy for Search

Today, your content pages are grist for the AI mill, their contents scraped from the page, blended together with competing pages, and shown to the user—if you’re lucky—in a context and format controlled entirely by a third party. Forgotten is…Read more ›
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Social media KPIs: 31 metrics to track in 2026

Key takeawaysSocial media KPIs are the specific metrics tied to your business goals, not just any number you can track.The most important KPIs fall into six categories: engagement, awareness, conversions, ROI, customer care, and content performance.Setting effective...

What is social media analytics? Types, metrics, and tools in 2026

Key takeawaysSocial media analytics is the process of collecting, analyzing, and reporting on data from social platforms to measure performance and inform strategy across owned, earned, and paid social.The seven main types of social media analytics (performance,...

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