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Google offers new first-party shopper data integration
The company’s partnership with Albertsons Media Collective will bring more precise audience targeting to YouTube and Display 360 campaigns.
Pinterest launches connected TV ad placement via tvScientific
Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.
TikTok launches education program with International Chamber of Commerce
The new digital training initiative is designed to help small businesses in Latin America, Africa and Southeast Asia with promotions and sales.
Instagram adds comment editing
The long-awaited feature will allow users to revise comments within 15 minutes of posting, but image elements will not be editable.
15 social media monitoring tools + tips for better insights in 2026
Social media monitoring tools are the best way to find out what people are saying about your brand. They can track mentions of your product, your...
21 social media analytics tools to boost your strategy in 2026
Social media analytics tools help you move beyond guesswork, showing you where to focus your time, budget, and effort for real results. In this...
Loop Marketing vs. traditional marketing: What’s the difference?
Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus...
Marketing forecast fundamentals every growth team needs
A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions....
Knowing About AI Isn’t Enough. Here’s How to Actually Use It.
Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through an AI training or two and thought,...
YouTube tests 90-second unskippable ads on CTV
The company’s overview of nonskippable ads still lists 60-second ads as the maximum length available, but a Reddit user discovered longer...
LinkedIn adds video playback speed controls
Users can now decide whether to play in-stream videos at half speed or double speed, providing new ways to engage with short-form clips.
