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What is social listening? Strategy and tools for 2026
Key takeawaysSocial listening tracks conversations across social platforms, forums, and the web to surface insights that shape marketing, product, and customer experience decisions.The difference between social listening and social monitoring is depth: Monitoring...
Scrunch vs. Peec AI: Choosing the right AEO tool [2026]
This Scrunch vs. Peec AI comparison evaluates how both tools measure AI answer engine representation across different buyer segments, price points, and feature scopes. This post evaluates Scrunch and Peec AI across measurement, reporting, engine coverage, optimization...
Snapchat users visit the app for health and medical advice
There may be opportunities for wellness brands that want to engage with people beyond the confines of a doctor’s office, per a new study from the...
Content diversification is key to engagement on Pinterest
New insight from the platform highlights the importance of variable signals within Pin recommendations.
Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?
AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery. For teams...
Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic
Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email; then blogging; then search engines....
Best workflow automation software: How to choose the right tool for your growth stage
Workflow automation tools automate repetitive business tasks across systems using defined triggers and logic. These platforms link apps, CRM data,...
AI-driven email personalization strategies that actually work
Email personalization drives measurable revenue impact. According to HubSpot’s 2026 State of Marketing report, 93.2% of marketers say personalized...
Questions linger about the long-term viability of X
Despite its merger with xAI and the upcoming SpaceX initial public offering in June, running the app is costing Elon Musk more money than it’s...
Meta looks to grow Threads in Japan
The new profile will be used to share Japan-specific information for users as Meta continues to challenge X for dominance in the microcontent sphere.
Instagram chief debunks popular engagement hack
Adam Mosseri said that reposting posts to Stories won’t increase reach, but hinted that the app may be considering a way to schedule Stories.