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Meta reiterates call for app store age checks
The company’s head of global safety said in a recent post that requiring users to individually upload personal documents to social media platforms created privacy risks.
Meta publishes 2026 holiday planning guide
The playbook offers quarterly marketing suggestions for brands and includes data points showcasing how consumers use the company’s apps for discovery.
Threads Continues to Add Users as X Sees Ongoing Declines
Is Threads actually now beating X in daily active users?
42 top student influencers for UK universities to partner with
UK universities can’t rely on glossy brochures to win students anymore. Today’s applicants, especially young people, want authentic voices, not...
The 18 social media trends to shape your 2026 strategy
Creating a social media marketing trends report heading into 2026 was an interesting challenge. Trends are no longer linear, or even shaped like a...
X Announces $1 Million Prize For Top X Article This Month
X is making a splashy push to get more journalists posting to the app.
What is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there's been a serious shift in its landscape. Marketers are no longer...
SEO audits: How to conduct one that drives traffic growth [+ checklist]
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit...
SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your...
Vibe Coding Your Own SEO Tools — Whiteboard Friday
Ready to learn how to "vibe code" custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking...
How to build a social media portfolio that proves your impact
The social media job market in the UK is crowded, and a CV alone won’t cut it. Hiring managers want proof that you can create real impact across...