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The importance of social media marketing: 8 stats that prove social’s role in business success
Social media has solidified its place as a key component of the customer journey. It shapes how people discover your brand and determines who they’ll champion for the long haul. But the most successful brands don’t just use social media to talk to their audience. They...
How to build a social media calendar that actually drives strategy
Managing multiple social media accounts means constant decisions: what to post, when to post and how to keep every platform aligned with your broader strategy. That’s why creating a social media plan and maintaining a strategic, organized social media calendar is so...
TikTok Publishes Holiday Gift Guide
The guide highlights some of the top trending products from the app throughout the year.
Pinterest Launches New Shopping Collaboration with Walmart
The new integration will make it easier to buy recipe ingredients direct from a Pin.
TikTok Launches Shared Feed Options to Enhance Connection
New way to drive collaborative discovery on TikTok.
Australian Teens Confident That They’ll Beat New Age Checks
Australia's under 16 social media restrictions come into effect this week.
Pinterest SEO: 8 steps to master the visual search engine
Pinterest isn’t just a place for inspiration. It’s a visual search engine that shapes how people find products, ideas and brands. With Gen Z and...
7 social media trends you need to know in 2026
Combining social media performance and consumer data paints a vivid picture of the future of social media trends—one that’s so bright we need...
Hootsuite earns #1 spot in Social Media Management on G2
G2’s Fall 2025 Reports rank Hootsuite #1 in five social media categories: Social Media Management, Social Media Advertising, Social Media Analytics,...
4 Trends Shaping Social Media Marketing in 2026
The biggest changes happening in social media right now and none of them are about AI.
Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders:...