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Snap taps Robert Downey Jr. to promote Specs
The actor was named chief customer experience officer and will create videos demonstrating the capabilities of the company’s augmented reality glasses.
Reddit adds AI-powered ad guidance tools
The platform has a new campaign planner element and a way for brands to improve their optimization scores using customized recommendations.
How to build brand loyalty: 7 strategies that work for 2026
Key takeawaysBrand loyalty is the emotional connection that drives customers to repeatedly choose one brand over alternatives, even when cheaper or...
Meta outlines political ad restrictions
The company once again plans to limit campaign and candidate-related promotions in the week leading up to the U.S. midterm elections.
AI agents for digital marketing: How to scale campaign execution without scaling headcount
Digital marketing is one of the most process-intensive functions in marketing, and AI agents for digital marketing are changing how teams handle...
AEO for outreach: How to earn citations and placements that build AI visibility
Link-building and content outreach were built for search engines. Domain authority, anchor text, and referring domains were the signals that moved...
AEO for content marketers: How to capture awareness and drive revenue with content
Content marketers are used to publishing consistently, earning trust, and measuring how content contributes to demand. But now, buyers also do their...
AEO for brand marketing: How to ensure your brand narrative shows up accurately in AI results
Brand marketing has always been about controlling the narrative, so that the story your company tells about itself is the one the market hears. That...
AEO for SEO: How to maintain search visibility as buyers move to answer engines
Search engine optimization (SEO) teams have long used rankings, organic traffic, and conversions to understand how people find and engage with...
AEO for founders: How to get your brand in front of AI-assisted buyers without a marketing team
As a founder, your attention is on pipeline, retention, and the next 90 days rather than how AI engines describe your company. But your buyers are...
How to Measure AI Search Visibility When Attribution Falls Short
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly...