Ampli.fy
Meta adds incognito AI chats to WhatsApp
The new feature offers users an enhanced level of privacy and security, but raises concerns regarding the safety and accuracy of chatbot responses.
TikTok introduces 2026 FIFA World Cup creator correspondents
The app has been expanding its sports engagement, and 59% of users say watching events on TikTok is more fun than viewing actual games.
Pinterest Acquires CTV Ad Platform tvScientific
The integration will enable Pinterest marketers to reach more people via TV like ad campaigns.
‘Operation Bluebird’ Aims to Re-Awaken Twitter Trademarks
Could the Twitter bird fly again?
WhatsApp Adds Messaging and AI Creation Improvements
A raft of new WhatsApp updates for the holidays.
TikTok Announces Two Live Events to Drive Interest in its Streams
TikTok's looking to draw in more live content viewers.
Instagram Launches Celebrity-Led Video Series to Highlight Online Dangers
The first video features Usher talking to his teen sons.
Meta Expands Creator Partnership Opportunities for Brands
More ways to identify and action creator partnerships across Facebook and IG.
How to find TikTok influencers who drive real ROI
TikTok’s influence on purchase behavior is undeniable, but finding the right creators to partner with is often complex. Influencer marketing can...
Social media marketing for sustainable ecommerce brands in Australia: 8 effective strategies
Social media marketing doesn’t just build visibility; it’s where brands build trust, prove their values and build visibility, especially if you are...
2025’s Lingering Questions
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly...