Ampli.fy
What marketers get wrong about Gen Alpha
The oldest members of Gen Alpha turn 16 this year. Let that sink in. As Alphas come of age, they are being subjected to the same media frenzy that surrounded Gen Z and millennials before them. From headlines claiming Gen Alpha “wants to be your boss” to listicles...
Australian social media trends: The 2026 trust-shift
We are halfway through 2026. Your team has executed their Q1 and Q2 campaigns, and you are likely looking hard at the numbers to see what drives pipeline. If you are feeling the pressure of tight budgets and a C-suite asking for stronger ROI, you aren’t alone. Many...
US Attorneys General Call on X to Address Sexualized Deep Fakes
X will come under more scrutiny as regulators call for more action from Musk and Co.
X Launches ‘Brand Ranx’ to Measure Super Bowl Ad Response
X is tracking all the Super Bowl ad discussion and engagement.
Edits Gets Simplified Copy and Paste, Improved Track Linking
The latest round of updates for Meta’s video editing app.
TikTok Says its Working to Address Issues With US App
Some users have raised concerns about low view counts and “restricted” searches.
WhatsApp Adds Advanced Security Setting to Counter OS Level Attacks
A more advanced security option for WhatsApp users.
Social media for higher education in 2026: 14 tips that work
Social media in higher education shapes how people discover, experience, and stay connected to your institution. From recruitment to fundraising, it...
Influencer marketing and SEO: Building lasting visibility
Influencers drive the conversations that shape what people search for next. Their content surfaces in search results and strengthens the authority...
How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just...
Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)
Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning,...