Ampli.fy
A tactical guide to social media comments and responses
The comment section is no longer just a digital suggestion box—it’s the first port of call for your brand’s customer experience. Directly underneath your content lies a real-time barometer where you can gauge audience sentiments. Your social media comments are rich...
Government social media in 2026: Best practices & strategy
Key takeawaysGovernment agencies use social media to share public updates, respond during crises, and build trust with constituents across platforms like Facebook, Instagram, TikTok, and Threads.Compliance, security, and accessibility are non-negotiable for government...
X usage declined in the EU in the second half of 2025
The platform’s latest reporting showed a decline of nearly 15% since the first half of last year, though the company claims overall record numbers. ...
Meta tests shopping AI chatbot in U.S.
The feature would allow users to request product recommendations, per Bloomberg, and is similar to functions being tested by Google and OpenAI.
X invites users to beta test X Chat app
The separate tool will function similarly to Meta’s Messenger and will be linked to users’ main accounts.
Meta updates ad metrics to align with other platforms
The changes include simplified link click attribution and new engagement metrics, which could impact how ad results are measured.
Snapchat analytics: How to find the metrics that actually matter
Snapchat analytics can often feel like a black box. The app moves fast, the content is ephemeral and the performance dashboards don’t feel as...
Claude vs. ChatGPT: A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content...
AI marketing predictions that will shape 2026
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with...
What is Query Fan-Out? Understanding the Hidden Queries Driving AI Search
Search engines used to work one-to-one: one search query returned a unique set of results featuring pages that best matched the exact query...
Update: 38% of AI Overview Citations Pull From Top 10 Pages
We analyzed 1.9M citations last year in an attempt to answer that question. But, as with everything AI-related, a lot has changed since then. For...