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How to find and fix your AEO keywords gap

To improve visibility in AI answer engines, content and SEO marketers need to add AEO keywords gap analysis to their strategies. Traditional SEO keyword gaps show which terms a company isn’t ranking for versus the competition. An AEO keywords gap uses the same...

How do I benchmark my AI search performance against my industry?

Measuring success is a leading challenge for answer engine optimization (AEO) that marketers report today. In HubSpot’s State of AEO 2026 report, it was the top challenge among B2B marketers at 23%; among B2C marketers, 26% cited it, behind only understanding how AEO...

How To Report SEO Performance When Analytics Data Is Incomplete

Struggling to track SEO results through privacy and consent blind spots? Learn how to use GSC, GA4, and CRM data to explain SEO impact when the full customer journey isn’t visible.

What is audience intelligence? A guide for marketing teams

Your audience has probably changed since the last time you updated the persona deck. Audience intelligence helps you catch those changes before your marketing starts running on assumptions. Read on to learn what it is, why it matters, and how to get started. Key...

Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

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