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AEO benchmarking: What market data reveals about AI search
AEO benchmarking measures your brand’s AI search visibility against competitors and market trends. It tells you whether a change in your visibility comes from the market or from your own brand, so you can prove performance to leadership before you change tactics....
How to use AI to write a blog post (that isn’t slop)
Like a hammer or even a hair dryer, AI is just a tool. It needs to be wielded skillfully by an expert to achieve greatness. And in a world increasingly full of “AI slop,” this is especially true when exploring how to use AI to write a blog post. When using AI to write...
Meta says its expanded processing capacity is driving ad results
The company offered new insights into how its artificial intelligence enhancements are powering clicks and conversions.
Reddit introduces For You feed
The platform’s algorithm-defined feed is designed to improve in-app discovery with tailored recommendations and updates.
Meta’s Muse AI agents are now available to users in Singapore
The expansion marks the next step in Meta's plan to get billions of people using its AI agents.
TikTok adds in-app restaurant guide
The local dining list, called Must Eat, is designed to showcase community-sourced spots in the U.S.
Meta launches two new AI apps, including one aimed at kids
Waddle World is designed to offer children a “Tamagotchi-style pet raising” experience, while Style Sketch creates outfits from uploaded images of...
X lets users share credit on reposted images
The app’s Original Content Rewards Program now ensures that more users benefit from engagement on linked graphics.
Instagram link in bio: How to turn your profile into a traffic engine
“Click link in bio” is more than a meme; it’s also a revenue driver. When optimized, your Instagram link in bio turns casual views and engagements...
How to use social media audience segmentation to drive smarter business decisions
For brands, social media is a goldmine of real-time insight into consumers’ preferences, behaviors and motivations. And segmenting social users...
Profound vs. Semrush for AEO: Specialist or SEO suite?
Buyers now ask ChatGPT, Gemini, and Perplexity for recommendations before they ever open a search results page, and marketers need a way to see...