Ampli.fy

6 generative engine optimization benefits every marketer should know

You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however, moving to a channel where your brand is either cited in the answer or is entirely...

Claude Skills for SEO and Marketing: What They Are and How to Use Them

It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don’t. The example…Read more ›

On-Page AEO: 4 Writing Frameworks for Better AI Visibility

Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try to glean meaning from long text without…Read more ›

Brand optimization: What it is and why your AI visibility depends on it

Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling's wedding? Exercise and eat healthily consistently. Want your brand to be seen and positioned as the premier choice in its industry...

6 brands that brilliantly differentiated from the competition, and how you can, too

There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated...

12 great examples of welcome emails for new customers [templates]

I’m going to say something that might ruffle a few feathers, but here it is: I’m still disappointed by most welcome emails I receive. Not because I...

« Older Entries

Next Entries »