Ampli.fy
Why employee advocacy matters in 2026 + what actually works
Employee advocacy is when your team shares company content or messages on their personal social media. And it’s more powerful than ever: As audiences continue to lose trust in brands, letting employees tell the story brings authenticity (and reach) no ad can buy. Read...
How Sprout Social approaches social intelligence
The real value of social media data isn’t found in a retrospective report or a passive marketing dashboard. True social intelligence is defined by the action an organization takes based on those social insights. It means closing the gap between discovering a real-time...
Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about AI. The pattern is...
How to structure pages for AEO and answer engines: A quick-start guide
The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people...
B2B SEO: How to turn search intent into revenue with a social-first approach
Strong B2B SEO recognizes the link between intent and revenue. Even when you’re on Google’s first page, searchers aren’t always looking for your...
37 essential Instagram metrics to measure performance in 2026
The only constant in life is change, and that’s especially true for social networks. Meta in particular is no stranger to evolving their networks,...
X Adds Images to In-Stream Polls
A handy update to make your pol options stand out.
Spain Announces Teen Social Media Restrictions
Several EU nations are looking to implement teen social media restrictions.
Downloads of TikTok Alternatives Slow in the US
Interest in UpScrolled appears to be waning as TikTok gets back on track in the US.
LinkedIn Shares Key Trends in B2B Marketing
LinkedIn says that more B2B buying activity now stems from creator content.
X Under Investigation in the UK Over Grok-Generated Images
The UK ICO has launched a formal investigation into the app.