Ampli.fy
Creator content drives brands on Snapchat
Snapchat's latest report highlights the value of connections that users make with influencer-led promotions in the app.
Social media drives consumer discover, per Meta
The parent company of Facebook and Instagram published a three-part series examining how shopper behavior has shifted away from Google searches.
Chinese Officials Weigh US TikTok Proposal
TikTok's not definitely safe in the U.S. just yet.
TikTok Takes More Action to Protect Shoppers from Fraud
TikTok's looking to enhance trust in its in-stream shopping options.
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total...
Social media compliance tools: How enterprises stay compliant
Compliance spreadsheets and manual approvals are so last year. You need a social media compliance tool built for 2026. The question now is which one...
Social media OKRs for executives: A complete framework for 2026
Social media OKRs for executives start with one truth. Social is already driving results. The data backs it up: 81% of marketers credit social with...
Social media marketing for UK fintech: How to build trust and stay compliant
Social media engagement offers UK fintech marketers a golden opportunity to build trust with their target audience and stand out from the...
2026 Planning: The AI Dilemma
Do you need to be using AI in 2026?
TikTok Launches New Resources for Sports Organizations
TikTok's looking to make sports a bigger focus in 2026.
Meta Acquires AI Chatbot Company Manus
Meta continues to build out its AI development team.