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Microsoft expands LinkedIn seniority targeting to more ad objectives
The company has extended the ways marketers can refine their promotions based on specific data sets.
Snap opens pre-orders for Specs AR glasses
The $2,195 devices come in two sizes and feature hundreds of custom built Snap Lenses, but the company faces stiff competition from Apple and Meta.
How to Choose the Best Prompts to Monitor Your AI Search Visibility
After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer...
X Tests Collaborative AI-Powered Community Notes
AI will compose a note, then humans will be able to refine it.
Reddit Posts Strong Q4 and Full Year Results
Reddit continues to enhance its market appeal.
Threads Looks to Tap Into Super Bowl Engagement
Sports is the most discussed topic on X, which makes it a key focus for Threads as well.
Meta’s Working on a Dedicated AI Chatbot for Group Chats
The chatbot, called "Kai", will be able to help you find info within the group chat stream.
TikTok Offers Enhanced Shops Promotion Program
TikTok's updated its Co-Funded promotion option to help drive more sales.
Senators Call on Zuckerberg to Explain Meta’s Teen Safety Approach
The request stems from claims that Meta failed to act on teen safety advice.
X Calls on Users to Submit Grok-Generated Video for Super Bowl Promotion
X is offering a $1 prize for the winning entry.
How to work with Irish influencers and drive ROI
For social media practitioners, effective influencer marketing isn’t just about identifying popular Irish creators. It’s also about finding local...