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Google’s ads biz gets boost from World Cup hype, Gemini improvements
Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.
5 tips for building an effective brand presence on LinkedIn
A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.
Meta hikes ad prices in six countries
The company announced location-based increases ranging from 2% to 5% and said it would no longer be covering the cost of digital service taxes and...
Facebook expands affiliate program to include brand links
The new self-serve feature allows creators to select from a range of relevant products and earn sales commissions from their Reels content.
Snapchat drives TV viewership, promotions
A new study in partnership with Omnicom and Ipsos found that the app’s users are more likely to watch a show after discovering it on social media...
LinkedIn is a leading source for AI answers
Two news studies identified the professional social network as a key resource across multiple artificial intelligence chatbots.
YouTube expands access to likeness detection tools
Government officials, journalists and political candidates will join a pilot group of users as the company tests its image misuse protocols.
Meta acquires AI-driven social network Moltbook
Creators Matt Schlicht and Ben Parr will join Meta’s Superintelligence Labs as part of the deal, which aligns with the company’s previous artificial...
How to find the right influencers for your brand’s marketing campaign
Influencer marketing (IM) enables brands to drive authentic engagement in a saturated digital space where consumers have grown skeptical of...
27 Twitter (X) stats to know in marketing in 2026
Between the rebranding and the emergence of new competitors, X (Twitter) may have lost a few users in the past years. But despite the volatility, it...
How to build your Bluesky strategy: The complete guide for modern brands
How to build your Bluesky strategy: The complete guide for modern brands Bluesky is evolving as a community-first network where transparent,...