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Profound vs. Athena AI for AEO: How the tools compare
If you’ve searched “Profound versus Athena AI for AEO,” you’ve probably already hit a wall: every comparison you find is written by a competitor, an affiliate, or the vendors themselves. This is not a knock on writers who compare Profound vs. Athena AI for AEO— it’s...
TikTok adds certification tiers for agency partners
The platform will be offering either Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.
Meta challenges latest legal penalties
The Facebook and Instagram owner is trying to have U.K. fines re-calculated and a U.S. verdict overturned, per Reuters.
YouTube tests updated feed navigation
A new mobile app UI for the platform’s Home and Subscription tabs switches placement from the bottom to the top of the screen.
Linkedin partners with Amazon Ads
The collaboration will let advertisers buy CTV ads targeting professional audiences via Amazon DSP.
Social media KPIs: how to set and track them in 2026
Key takeawaysSocial media KPIs are the specific metrics tied to your business goals, not just any number you can track.The most important KPIs fall...
Social media dashboards: 10 templates for 2026
Key takeawaysA social media dashboard consolidates performance data from every platform into one view, so you can track metrics, spot trends, and...
What is social media automation? A 2026 guide
Key takeawaysSocial media automation uses software to handle repetitive tasks like scheduling, reporting, and responding to messages across...
5 science-backed pricing tips from the U.K.’s top marketing podcast
In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One...
Brand Visibility: How to Increase It in the Era of AI
Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in...
Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?
A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative AI. Their colleague...