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6 generative engine optimization benefits every marketer should know

You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however, moving to a channel where your brand is either cited in the answer or is entirely...

Claude Skills for SEO and Marketing: What They Are and How to Use Them

It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don’t. The example…Read more ›

On-Page AEO: 4 Writing Frameworks for Better AI Visibility

Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try to glean meaning from long text without…Read more ›

Generative AI tools every marketing team should use

When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not...

What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed

To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword...

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