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Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)
On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On the other hand, people like Lily…Read more ›
Does Schema Markup Impact SERP Rank?
Is schema markup a direct ranking factor or just good housekeeping? Explore the multi-engine study on structured data, search visibility, and the role of schema in modern local SEO.
Instagram tests links in post captions for paying users
As part of the test, selected Meta Verified subscribers can add up to 10 links to their IG post captions each month.
Keyword Intent: What It Is and How to Use It in Your SEO Strategy
But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what...
What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)
That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and what was...
How to Rank on ChatGPT: What Actually Works (Based on Data)
The problem: ChatGPT doesn’t have “rankings”. At least not in any traditional sense. Its responses are probabilistic: different every time, with...
Digital PR Strategy in 3 Simple Steps — Whiteboard Friday
In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to...
The Dark Side of AI No One Talks About
Is AI helping your SEO or sabotaging it? Discover the hidden risks of LLMs and the practical strategies to protect your brand visibility.
Facebook adds AI-powered updates to Marketplace
New features include artificial intelligence suggestions for listing summaries, prepaid shipping labels and AI-generated profile summaries.
LinkedIn updates its Feed algorithm
The professional platform outlined a series of revamped systems to cater more effectively to user interests and better understand contextual...
Snapchat to host AR exhibition at SXSW with Jonathan Yeo
The app partnered with the portrait artist to showcase the potential for interactive creation and give visitors a chance to test Snap’s AR Specs.