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LinkedIn launches AI training courses for marketers
The program was created in partnership with Adobe and is designed to teach the fundamentals of artificial intelligence usage to marketing professionals.
Microsoft expands LinkedIn seniority targeting to more ad objectives
The company has extended the ways marketers can refine their promotions based on specific data sets.
Why social search for B2B ecommerce is the new key to credibility and conversion
Five years ago, social media strategy and SEO lived on separate sides of a marketer’s brain. Today, they’re part of the same story. Buyers don’t...
Answer engine optimization vs. traditional SEO: What marketers need to know
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search...
ByteDance Launches Impressive New AI Video Generation Tool
The new AI video generator is producing better results than other rmodels.
YouTube Announces New Subscription Packages for YouTube TV
YouTube's making a bigger push in CTV subscriptions.
Snapchat Launches AI-Powered Lens Promotion With Gucci
Expanded considerations for Snap's AR Lens promotions.
EU Issues Warning to Meta Over Closing Off WhatsApp to AI Rivals
Meta could be facing more costly penalties in Europe.
Snapchat Expands Home Safe Alerts to Any Destination
Now, you can set an automated message to be sent when you arrive at a chosen location.
X Shares the Most Discussed Super Bowl Ads
X ranked responses to Super Bowl ads in real time using AI analysis.
How to build a top-tier SaaS social media marketing strategy
SaaS social media marketing is non-optional for growth. Unlike simple e-commerce, SaaS marketing involves long sales cycles, intense competition and...