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6 generative engine optimization benefits every marketer should know

You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however, moving to a channel where your brand is either cited in the answer or is entirely...

Claude Skills for SEO and Marketing: What They Are and How to Use Them

It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don’t. The example…Read more ›

On-Page AEO: 4 Writing Frameworks for Better AI Visibility

Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try to glean meaning from long text without…Read more ›

AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same

This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the...

AI Overviews Change Every 2 Days (But Never Change Their Mind)

To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI Overviews—over the course of...

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