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Meta adds AI assistant to Edits
The company said its artificial intelligence-powered “creative partner” will help users discover patterns and create content in the video editing app.
Profound vs. Athena AI for AEO: How the tools compare
If you’ve searched “Profound versus Athena AI for AEO,” you’ve probably already hit a wall: every comparison you find is written by a competitor, an affiliate, or the vendors themselves. This is not a knock on writers who compare Profound vs. Athena AI for AEO— it’s...
Snapchat says “what it means to be a teenager” hasn’t changed
A new report from the app examined teen behavior online and offered insights into the perspective of younger users.
Meta takes on Snapchat with new Instants app
The focus of Instants is immediate, in-the-moment sharing via disappearing images.
X updates History tab for iOS
The revision divides viewing history into content types, including video and long-form articles, so users can more easily find previously viewed...
The importance of social media marketing: 8 stats that prove social’s role in business success
Social media has solidified its place as a key component of the customer journey. It shapes how people discover your brand and determines who...
How to build a social media calendar that actually drives strategy
Managing multiple social media accounts means constant decisions: what to post, when to post and how to keep every platform aligned with your...
Top Sprout Social competitors and alternatives in 2026
Key takeawaysHootsuite is the strongest Sprout Social alternative for enterprise teams that need publishing, analytics, social listening, and...
How to set social media goals in 2026 [10 examples]
Key takeawaysSocial media goals should tie directly to business objectives like revenue, brand awareness, or customer retention.The SMART framework...
WhatsApp marketing: How to build a 2026 strategy
Key takeawaysWhatsApp marketing lets businesses reach nearly three billion users through personalized messages, product catalogs, automated...
Boosted posts vs. ads: What to know in 2026
Key takeawaysA boosted post amplifies existing organic content with a budget, while a social ad is built from scratch in Ads Manager with more...